The Story of F5 Where Creativity and Connection Collision
Established in 2009.
New York City. May 15th-16th-17th, 2025 at the iconic Webster Hall.
The Story of F5
The F5 Festival began since its inception with a mission to unite creatives in a live, inspiring environment. From emerging talents to renowned experts, our stage showcases diverse voices
from all corners of the creative world.
F5 was never intended to be an annual event, but rather something truly special—like all special things, it only happens when the stars, moon, and sun align perfectly.
The overwhelming success of the inaugural ‘F5 REFRESH’ left us hungry for more, surpassing every expectation we had.
This led to new editions in 2011, 2015, and 2018, each exploring a variety of profound concepts like happiness and love.
Then, the pandemic brought immense challenges but also underscored the value of connection and empathy.
Now, as we look toward 2025, we are embracing the concept of the empath, reflecting our dedication and commitment to comprehend our differences and celebrate our diversity, while supporting one another, ALWAYS.
Feel it: ‘F5 EMPATH’—just makes sense!
Much like the F5 button on your keyboard, F5 Fest is all about refreshment. Just as pressing F5 revitalizes your screen, F5 Fest rejuvenates your spirit. But what’s even more invigorating? Embracing and expressing your emotions. Seeing people open up and be vulnerable is a powerful and transformative experience.
I was so inspired and moved by everything I saw that I went to work the next morning and quit my job. I had no back up plan, had no leads or clients (I had been operating Jumbotrons for 4 years). I only had a newfound determination and a terrible need to do something meaningful and inspiring.
All this is to say that F5 inspired and convinced me to stop messing around and make my life what I always imagined it would be. Since then, it’s been nothing short of amazing. I’m not sure where I would be today, but probably not here and definitely not as happy.
I am for ever grateful and super excited to hear the conference is back!
Thank you. Seriously.
The link between the five senses and F5 highlights how we refresh our perceptions and engage more deeply with the world. It’s a sensory, immersive experience. And as creatives—who are inherently sensitive and empathetic—we connect with emotions on a profound level.
At F5, we celebrate this deep emotional resonance, ensuring that every interaction and experience is as refreshing as a hit of the F5 key.
